Signature Programs

Great American Cleanup

The Keep America Beautiful Great American Cleanup is the nation’s largest community improvement program, engaging more than 5 million volunteers and participants every year to create positive change and lasting impact in local communities.

I Want To Be Recycled

Imagine a plastic bottle that dreams of becoming a pair of jeans, a steel food can that wants to breeze by as a bicycle, or a shampoo bottle that continues to bring smiles to the beautiful faces of children as a hairbrush. Would you help to make their dreams come true if you could?

Cigarette Litter Prevention Program

The Cigarette Litter Prevention Program, created by Keep America Beautiful in 2002, is the nation's largest program aimed at eliminating cigarette litter.

America Recycles Day

America Recycles Day, a Keep America Beautiful national initiative, is the only nationally-recognized day dedicated to promoting and celebrating recycling in the United States. Each year, on and in the weeks leading into Nov. 15, thousands of communities across the country participate by promoting environmental citizenship and taking action to increase and improve recycling in America.

Other Programs

Coca-Cola Recycling Grant

The Coca-Cola/Keep America Beautiful Public Space Recycling Bin Grant is designed to expand access to recycling in public spaces in communities across America. Since 2007, nearly 900 organizations including schools, local governments, universities and other community groups have received grants providing more than 45,000 recycling bins. The program is funded through a grant from The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company.


RecycleMania is a friendly competition and benchmarking tool for college and university recycling programs that promotes waste reduction activities with their campus communities. Participating colleges and universities are ranked according to how much recycling, trash and food waste they collect over the two-month competition.

National Planting Day

National Planting Day is a fall initiative of the Great American Cleanup, the nation’s largest community improvement campaign. National Planting Day encourages the 600-plus Keep America Beautiful affiliates and other partners to create beautiful spaces in public places and at home by planting pollinator gardens and native species.


Recycle-Bowl is Keep America Beautiful’s fun and exciting national in-school recycling competition for K-12 students, teachers, school administrators, school facility managers, PTA/PTO and other parent groups, and local recycling advocates. The contest to see which schools collect the most recyclables runs for four weeks each fall, culminating on America Recycles Day, Nov. 15.

Dr Pepper Snapple Group/Keep America Beautiful Park Recycling Bin Grant Program

The Dr Pepper Snapple/Keep America Beautiful Park Recycling Bin Grant program is designed to build or expand recycling opportunities in park settings such as urban parks, neighborhood parks with playgrounds, athletic fields, regional and state parks, public beaches and developed public water front areas such as board walks.The program provides recycling bins to local communities through grants awarded annually.

Recycling at Work

“Recycling at Work” is a voluntary national effort to increase recycling in the workplace. The program offers businesses a 10-step action plan, discounts on recycling bins, and other valuable tools to start and expand a workplace recycling program. Join other businesses and organizations and pledge to recycle at work!

Gameday Challenge

The GameDay Recycling Challenge is a friendly competition for colleges and universities to promote waste reduction at home football games. The Challenge operates through a partnership of the College and University Recycling Coalition (CURC), RecycleMania, Keep America Beautiful, and EPA’s WasteWise program.


Education and behavior change are the cornerstones of Keep America Beautiful. We strive to educate and empower generations of community and environmental stewards with curricula and real-world experiences that teach the essentials of proactive community citizenship, including the preservation of our natural resources.