Trending: Behavior Change Campaigns Aim to Boost Recycling Rates in the US, UK

Organizations in the United States and United Kingdom continue to concoct clever ways to convince their citizens that recycling is worthwhile.

From Sustainable Brands
Nov. 12, 2015

In England, a new behavior change campaign is trying to reinforce that every little bit helps: If every Londoner recycled one extra plastic bottle a week for a year, enough energy would be saved to power Wembley Stadium for two years – a venue that can hold 90,000 people. So Resource London is asking Londoners to recycle “just one thing,” in its new “Recycle for London” campaign. Read more