Dropps Laundry Detergent Partners with Keep America Beautiful to Help Reduce Plastic and Packaging in Household Products, Improve Recycling in America
PHILADELPHIA (March 29, 2017) -- Dropps, the eco-friendly unit dose household cleaning brand that delivers dye-free EPA Safer Choice certified laundry detergent direct to your door, is demonstrating its ongoing commitment to the environment by partnering with Keep America Beautiful, one of the nation’s most iconic nonprofit organizations.
Dropps offers Keep America Beautiful’s friends, followers and volunteers the opportunity to make every purchase of eco-friendly Dropps count towards a better clean for your clothes and your community. Beginning in April, in conjunction with Keep America Beautiful Month, Dropps will donate 10 percent of sales for the entire year to Keep America Beautiful on every new wash plan subscription or new customer product purchase made on Dropps.com using code KAB2017.
“Dropps applauds Keep America Beautiful’s commitment to support communities, sustainability and recycling,” said Jonathan Propper, president & CEO, Dropps. “Dropps and Keep America Beautiful share a vision of helping people live cleaner, greener and more beautiful lives and we are pleased to launch this new partnership to celebrate Keep America Beautiful Month.”
The highlight of Keep America Beautiful Month is the launch of the Great American Cleanup, the nation’s largest community improvement program. Entering its 19th year, Keep America Beautiful’s Great American Cleanup comes to life with an estimated 50,000 community improvement and experiential education events per year occurring from spring through fall in more than 20,000 communities across the country. The Great American Cleanup engages more than 5 million volunteers and participants who take action in their local communities to create positive change and lasting environmental, economic and social impact. Find a local Keep America Beautiful Affiliate at kab.org and learn how to start a Great American Cleanup #cleanYOURblock Team here.
“We are a leading advocate of the ‘Reduce. Reuse. Recycle.’ mantra and are thrilled to add Dropps to our roster of partners with whom we share core values,” said Mike Rosen, senior vice President, marketing and communications, Keep America Beautiful. “We look forward to working together to educate and inspire Dropps’ customers to take action every day to improve and beautify their community environment.”
Beyond purchasing Dropps, consumers will also be able to learn more about Keep America Beautiful’s Great American Cleanup campaign and the partnership with Keep America Beautiful by visiting http://www.Dropps.com/KeepAmericaBeautiful.
In 2008, Dropps® pioneered the natural, mess-free laundry pod concept that eliminates water, reduces emissions in transport, and offers a more sustainable alternative to traditional plastic jugs that fill landfills and pollute water-ways. The brand offers the only liquid laundry detergent in water resistant 100% recyclable corrugated packaging, and the only liquid unit dose laundry detergent to receive the EPA's Safer Choice certification. Dropps products are manufactured in the USA and is a PETA Cruelty-Free company. The product line offers solutions for the entire home: laundry, kitchen, bath, pets, and babies. To learn more, visit dropps.com. Follow us on Twitter and Instagram, like us on Facebook, or view us on YouTube.
About Keep America Beautiful
At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country in which every community is a clean, green, and beautiful place to live. Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, and Beautify America’s Communities. The organization is driven by the work and passion of more than 620 state and community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. To donate or take action, visit kab.org. Follow us on Twitter and Instagram, like us on Facebook, or view us on YouTube.