The view from Keep America Beautiful: The three Cs of recycling
We know Americans have a strong intent to recycle. Collectively, as stakeholders in this sector, our job is to make the act of recycling and recycling the right things easier for people. We can make this happen by keeping convenience, communication and cause top of mind.
By Brenda Pulley, Keep America Beautiful
Sept. 1, 2016
Research conducted in partnership with the Ad Council in the development of Keep America Beautiful’s recent “I Want to Be Recycled” public-service campaign found approximately two-thirds of respondents said recycling is a very/extremely important issue to them. What resonated most with adult audiences interviewed was knowing that their “garbage” did not have to be wasted but in fact could be used to make new products.
While many factors play a role in making recycling successful, at Keep America Beautiful (KAB) we are focused on how to most efficiently and cost-effectively educate, motivate and activate people to better understand the how, what, where and why of recycling today and in the future as the landscape evolves. KAB has long been a leader in behavior change, specifically as it relates to our primary efforts to end littering, improve recycling and beautify America’s communities. Continue reading here.