Trending: US, UK Unveil New Strategies to Kick Littering to the Curb

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Cleaning up supply chains and designing impacts out of products through the application of circular principles are essential components of reducing waste, but a more holistic approach to the problem of waste is needed.

Sustainable Brands
April 14, 2017
By Sustainable Brands Staff

Consumers are increasingly educated on matters related to sustainability and recycling is more prevalent now than ever, yet litter continues to be a major issue across the globe. To initiate sustainable behavior change, the nonprofit Keep America Beautiful and the UK Government unveiled new litter strategies.

Keep America Beautiful has announced a new partnership with environmental charity Hubbub’s Neat Streets campaign to end cigarette butt litter in a creative and interactive way. Keep America Beautiful’s Cigarette Litter Prevention Program will pilot Hubbub’s Ballot Bin receptacles in five locations across the US this spring.

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