How One Nonprofit Leveraged Sweden’s “Plogging” Craze

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Picking up trash during a run is an exercise trend in Sweden that’s starting to gain a following in the United States. Keep America Beautiful, whose mission stands to benefit from the trend, has offered public support for the idea.

Associations Now
March 7, 2018
By Ernie Smith

The latest exercise craze might just help clean up after the litterbugs of the world.

And strange as it sounds, plogging—the practice of picking up trash while jogging—is becoming a full-on trend. The term, which comes from Sweden, is a mix of jogging and the Swedish term “plocka upp,” or “picking up.” This unusual mixture of environmentalism and exercise, notes the Washington Post, is starting to become a hit among American joggers, too.

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