H&M Partners with Keep America Beautiful for Its Garment Collecting Initiative
This year, H&M’s Garment Collecting initiative will have a new partner in the United States with Keep America Beautiful, the nation’s iconic community improvement nonprofit organization.
MR: The Menswear Industry's Magazine
Nov. 7, 2017
By Steven Garner
To kick off this new partnership, H&M is urging customers and fans to participate in America Recycles Day by donating unwanted textiles from any brand in any condition to any H&M in the U.S. From November 9-15, people who donate to the program will receive double vouchers for 15 percent off their next purchase.
H&M first launched its worldwide Garment Collecting initiative in 2013 and has since then collected over 40,000 tons of clothing. Customers can bring any unwanted garments and textiles, from any brand and in any condition, to any H&M store, all year around. The goal is to increase the amount of garments collected, every year so that they reach a total collected volume of 25,000 tons per year by 2020. So far this year, thanks to all of our customers, H&M USA has collected 2.3 million pounds of unwanted textiles, helping to divert all of it from landfills and give it a second life.