Goose Island Migration Week Partnership Kicks off at New York City's All People's Garden

Goose Island Beer Company stopped by New York City on its #migrationweek tour where it partnered with Keep America Beautiful and GrowNYC to beautify All People's Garden.

Goose Island brewery's Migration Week Tour brings the popular Goose Island craft beer to more than 25 cities across the country and throughout the world, encouraging friends and patrons to meet their brewers and enjoy their beers. During five of the week-long tour stops, Keep America Beautiful community-based affiliates and partners are conducting community improvement volunteer events.

The tour stopped at All People's Garden in the East Village of Manhattan on Saturday, July 29, for a hands-on volunteer project to help beautify the community garden. The garden was created in 1978 by former VISTA volunteer Olean For in an effort to unite her block against heavy drug trafficking in her neighborhood. In 1979, All People's Garden was GrowNYC's first Plant-A-Lot (PAL) site to open with Liz Christy and Mayor Ed Koch planting a ceremonial rose bush to grow over the garden gate. With a generous grant from Evan Frankel Foundation, PAL completed a garden renovation in 2003. Original garden elements were restored including, the stage-seating area, open plaza, bbq patio, tool shed, and pathways with new brick pavers. A new mural and gazebo were added.

“Giving back is a huge part of our company philosophy,” said Ken Stout, president, Goose Island Beer Company. “Working with Keep America Beautiful will be a great partnership, as we make stops around the country to share our beers and make a positive impact in our host cities.”

At the event, 35 volunteers restored murals, weeded and cleaned up the park, mulched and pruned shrubs, and helped preserve the gazebo by applying a fresh coat of waterproof sealer.

Past and future Keep America Beautiful/Goose Island event locations and tour dates are:

  • Philadelphia, Pennsylvania – Keep Philadelphia Beautiful – Aug. 5
  • Atlanta, Georgia – Keep Atlanta Beautiful – Sept. 9
  • Milwaukee, Wisconsin – Keep Greater Milwaukee Beautiful – Sept. 30
  • Indianapolis, Indiana – Keep Indianapolis Beautiful – Oct. 14

For more information about these events, check the Goose Island website.