|
The best practices outlined in this “Toolbox for Community Change”
are based in Keep America Beautiful’s five-step attitude change process.
For over 50 years, Keep America Beautiful and its nearly 600 affiliates
in cities across America have proven the value of this process for
reducing litter and making lasting community improvements.
Use the time-tested ideas and models in this “Toolbox,” gleaned from
Keep America Beautiful affiliates and other exemplary cities, to turn
your community around.
KEEP AMERICA BEAUTIFUL FIVE-STEP ATTITUDE CHANGE PROCESS
- Get the Facts
Research the littering
problem (or other community improvement issue) in your community, and
gather information from the Litter Index and the Litter/Solid Waste
Survey. Interview field professionals and leadership. Assemble all
pertinent data in writing.
- Involve the People
Identify
the people who have the most influence over this particular issue. Let
them know what you would like to do. Find how it can match their own
interests, and capitalize on their interest in developing the program.
Let them involve people they know or with whom they work. The volunteer
network will spread. Delegation is the key.
- Plan Systematically
Once
the leadership and other key individuals are in agreement, develop a
plan of action. Utilizing effective management techniques, the group
commits to this plan of action with the aid of Keep America Beautiful
programs and resource guides.
- Focus on Results
Your
goal will be to achieve measurable results in litter reduction. All
activities and projects should be planned programs designed to target
and change negative attitudes and practices.
- Provide Positive Reinforcement
Give
those who worked on the project appropriate recognition. This can take
many forms, but a sincere "thank you" is a first step. People must feel
positive about their efforts with you if they are to sustain their
interest.
|
