Keep America Beautiful

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America Recycles Day

The only nationally-recognized day for community education and collection events encouraging hundreds of thousands of individuals to recycle. Individuals can take a pledge to recycle at and s/he will receive monthly recycling facts and figures.

Brenda Pulley

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Cars To Donate

Cars To Donate

Making a used car donation to Keep America Beautiful is yet another way to support KAB in its effort to create clean, beautiful public places; reduce waste and increase recycling; and generate a positive impact on local economies. Donating your used vehicle to KAB can help. When you make a used car donation to KAB, you not only support KAB, you can also support one of our nearly 600 affiliates across the country. The proceeds of each and every car donation will be shared between national nonprofit KAB and the state/local affiliate of your choice.

April Wennerstrom
Cars To Donate


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Cigarette Litter Prevention Program

The Cigarette Litter Prevention Program (CLPP), now in its 11th year, is the nation's largest program aimed at reducing cigarette litter. KAB developed the CLPP ( with funding from Philip Morris USA, an Altria company in 2002. The program has received additional support from RAI Services Company and Santa Fe Natural Tobacco Company.  Since its inception, the program has been implemented in over 1,400 U.S. communities. By providing people with easily accessible information about ash receptacles, pocket and portable ashtrays and other educational tools, KAB is making strides in educating the public and ensuring a cleaner tomorrow.

Bronwen Evans



Game Day Recycling Challenge

The Game Day Challenge is a friendly competition for colleges and universities to promote waste reduction at their football games. The 2014 Challenge will be run by a partnership of the College and University Recycling Coalition (CURC), RecycleMania, Keep America Beautiful (KAB), and EPA’s WasteWise program. During the challenge, colleges and universities implement waste reduction programs during home football games. Schools track and report waste reductions and disposal data that is used to rank the schools.

Alec Cooley


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Give and Go: Move Out

In 2013, KAB and Goodwill Industries launched a pilot program aimed at collecting household material for donation during the end-of-the-year move out at five colleges. Working in conjunction with the College and University Recycling Coalition (CURC), the initiative encourages college students to take positive action by donating their unwanted books, clothing, electronics, kitchen utensils, and other dorm items as they pack up and leave for their summer break. By providing marketing support, technical consulting during the planning stages and comprehensive collection services, KAB and Goodwill helped the five schools increase their recovery of materials by 25% or more over previous independent efforts. Revenue from the sale of donated items through the local Goodwill will be used to fund job training and community-based services for people who face challenges to finding employment. The results of 2013 pilot will be used to refine the program offered to additional schools in 2014.

Alec Cooley


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Graffiti Hurts

A national partnership with The Sherwin-Williams Company and its Krylon brand, Graffiti Hurts® ( provides communities with educational and programming tools to reduce the incidence and severity of graffiti and tagging. The program addresses community-based solutions for graffiti abatement and prevention.

Cori Rotter


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Great American Cleanup


Each spring, Keep America Beautiful kicks off the Great American Cleanup, which is the country’s largest community improvement program that takes place in 20,000 communities. This national program engages 2 million volunteers who take action in their communities to create positive change and lasting impact.
Keep America Beautiful and its powerful network of community-based affiliates execute the Great American Cleanup each year by launching service projects based on the knowledge and needs of local communities. We work closely with governors, mayors and other government officials as well as civic and community leaders to ensure that we’re meeting those needs in a sustainable way.
The Great American Cleanup program offers structured service projects including:

  • experiential environmental education;
  • organized volunteer events; and,
  • employee engagement opportunities.

Jason Smith

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In partnership with the Ad Council, Keep America Beautiful unveiled a landmark public service advertising (PSA) campaign targeted to motivate Americans to recycle every day.

The “I Want To Be Recycled” campaign has restarted the conversation about recycling and has secured more than $68 million in donated media. In a society where each American produces 4.4 pounds of trash each day, this campaign is raising awareness and will ultimately provide the impetus to change the behaviors of occasional recyclers to everyday recyclers.

Brenda Pulley

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Littering Is Wrong Too billboard

Littering Is Wrong Too!

Keep America Beautiful’s litter prevention PSA campaign, “Littering Is Wrong Too,” utilizes social media, events and word-of-mouth marketing to engage young adults around the issue of litter and litter prevention. After a successful pilot program in Cincinnati in 2010, KAB made the campaign available to its national network of affiliates for local roll-outs. The campaign calls attention to the inappropriate act of littering and is targeted at young adults ages 18-34, which KAB research pinpointed as including those most likely to litter.

Shannon O'Donnell


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National Planting Day

National Planting Day provides a stage for the important role that greening and beautification play in creating vibrant communities, while highlighting the critical nature of native plants and trees in enhancing biodiversity and rebuilding ecosystems. Beautiful public places transcend aesthetic appeal to positively impact the lives of area residents, visitors, businesses and institutions. Green spaces restore our local economies, creating stronger, more cohesive communities with real dollars-and-cents benefits. Native plantings enhance both the environmental and economic sustainability of neighborhoods and regions.

Corinn Reinhard
National Planting Day


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A national recycling competition for K-12 schools that occurs each fall semester. Recycle-Bowl is designed for teachers, student green teams and facility managers to engage students and the community in recycling. In its second year, Keep America Beautiful’s Recycle-Bowl reached nearly 1 million students.

Brenda Pulley

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A national competition and benchmarking tool for college and university recycling programs to promote waste reduction to their campus communities. This program takes place each spring for eight weeks as hundreds of colleges across the United States and Canada compete for bragging rights as to which campus recycles the most. KAB partners with RecycleMania, Inc. to manage and grow the program.

Alec Cooley

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Recycling @ Work

“Recycling at Work” Pledge: As part of its Clinton Global Initiative commitment (2012), Keep America Beautiful hosts a program designed to increase recycling in the workplace. Specifically, the initiative invites business, commercial and institutional entities to pledge to increase the recycling of beverage containers, paper and cardboard, electronics and other recyclable materials generated in the workplace through a variety of actions. Entities may volunteer to report on actions taken to increase recycling and the results of those actions. An array of tools and resources, as well as discounts on recycling bins, are available online for pledgees.

Brenda Pulley


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Waste In Place

With the support from the Wrigley Company Foundation, Keep America Beautiful completed a two-year process to transform its Waste in Place resource guide, which includes over 100 activities for pre-K to sixth-grade students. The Waste in Place kit includes multi-dimensional educational programs that encompass activities for classroom learning, as well as children's books, a board and card games, and story cards. The materials are used nationwide by thousands of teachers to influence positive behavior, to foster social responsibility and respect for the environment, and to enrich their students’ learning experiences.

Cecile Carson
Waste in Place