Keep America Beautiful

I recycle logo

America Recycles Day

The only nationally-recognized day for community education and collection events encouraging hundreds of thousands of individuals to recycle. Individuals can take a pledge to recycle at americarecyclesday.org and s/he will receive monthly recycling facts and figures.

Brenda Pulley
americarecyclesday.org

bpulley@kab.org

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Cigarette Litter Prevention Program

The Cigarette Litter Prevention Program (CLPP), now in its 11th year, is the nation's largest program aimed at reducing cigarette litter. KAB developed the CLPP (preventcigarettelitter.org) with funding from Philip Morris USA, an Altria company in 2002. In 2010, the program received additional support from RAI Services Company.  Since its inception, the program has been implemented in over 1,000 U.S. communities. By providing people with easily accessible information about ash receptacles, pocket and portable ashtrays and other educational tools, KAB is making strides in educating the public and ensuring a cleaner tomorrow.

Bronwen Evans
preventcigarettelitter.org

bevans@kab.org

     


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National Planting Day

National Planting Day provides a stage for the important role that greening and beautification play in creating vibrant communities, while highlighting the critical nature of native plants and trees in enhancing biodiversity and rebuilding ecosystems. Beautiful public places transcend aesthetic appeal to positively impact the lives of area residents, visitors, businesses and institutions. Green spaces restore our local economies, creating stronger, more cohesive communities with real dollars-and-cents benefits. Native plantings enhance both the environmental and economic sustainability of neighborhoods and regions.

Cori Rotter
National Planting Day

crotter@kab.org

     


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Graffiti Hurts

A national partnership with The Sherwin-Williams Company and its Krylon brand, Graffiti Hurts® (graffitihurts.org) provides communities with educational and programming tools to reduce the incidence and severity of graffiti and tagging. The program addresses community-based solutions for graffiti abatement and prevention.

Cori Rotter
graffitihurts.org
crotter@kab.org

     


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Great American Cleanup

 

Keep America Beautiful’s Great American Cleanup is the nation’s largest annual community improvement program that harnesses the power of over 4 million volunteers to build vibrant communities.  Each year, over 1,200 affiliates and participating organizations engage volunteers to take action in their communities through programs that deliver positive and lasting impact through events focused on beautifying parks and recreation areas, cleaning seashores and waterways, handling recycling collections, picking up litter, planting trees and flowers, and conducting educational programs and litter-free events. In 2012, 4.2 million Great American Cleanup volunteers worked tirelessly to return nearly $230 million in measurable benefits in 20,000 communities across the country.

Jason Smith
kab.org/gac

kabcleanup.org
jsmith@kab.org

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RECYCLE-BOWL

A national recycling competition for K-12 schools that occurs each fall semester. Recycle-Bowl is designed for teachers, student green teams and facility managers to engage students and the community in recycling. In its second year, Keep America Beautiful’s Recycle-Bowl reached nearly 1 million students.

Kelley Dennings
recycle-bowl.org

kdennings@kab.org

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LITTERING IS WRONG TOO!

Keep America Beautiful’s litter prevention PSA campaign, “Littering Is Wrong Too,” utilizes social media, events and word-of-mouth marketing to engage young adults around the issue of litter and litter prevention. After a successful pilot program in Cincinnati in 2010, KAB made the campaign available to its national network of affiliates for local roll-outs. The campaign calls attention to the inappropriate act of littering and is targeted at young adults ages 1834, which KAB research pinpointed as including those most likely to litter.

Shannon O'Donnell
litteringiswrongtoo.org

sodonnell@kab.org

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recyclemania logo

Recyclemania

A national competition and benchmarking tool for college and university recycling programs to promote waste reduction to their campus communities. This program takes place each spring for eight weeks as hundreds of colleges across the United States and Canada compete for bragging rights as to which campus recycles the most.

Alec Cooley
recyclemaniacs.org

acooley@kab.org

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Waste In Place

With the support from the Wrigley Company Foundation, Keep America Beautiful completed a two-year process to transform its Waste in Place resource guide, which includes over 100 activities for pre-K to sixth-grade students. The Waste in Place kit includes multi-dimensional educational programs that encompass activities for classroom learning, as well as children's books, a board and card games, and story cards. The materials are used nationwide by thousands of teachers to influence positive behavior, to foster social responsibility and respect for the environment, and to enrich their students’ learning experiences.

Cecile Carson
Waste in Place information

ccarson@kab.org