Keep America Beautiful

Keep America Beautiful Rallies Grassroots for Great American Cleanup  “National Day of Action” on April 28

Country’s Largest Community Improvement Movement Spotlights 10 Cities

 STAMFORD, Conn. (April 26, 2012) — Keep America Beautiful (KAB), the nation’s largest volunteer-based community improvement organization with over 1,200 local affiliates and participating organizations, will provide a national platform for local volunteer initiatives with its first-ever “National Day of Action,” to be held on Saturday, April 28.

#GreenStartsHereActivities will be taking place in nearly all 50 states, with special events planned in 10 locations, including Oakland, Calif., Los Angeles, Cocoa, Fla., Indianapolis, Cobb County, Ga., Hampton Roads, Va., Houston, Shreveport, La., Philadelphia and Nashville. Each of these locations will lead large-scale cleanups and other coordinated events with community impact. Volunteers will clean up litter and illegal dumpsites, host recycling events, paint out graffiti, and plant thousands of flowers, plants and trees. For more details, as well as results from previous Great American Cleanup events, visit

“Volunteering in your community is a great way to turn personal passion into lasting change,” said Matthew M. McKenna, president and CEO, Keep America Beautiful. “Whether you join a large event happening near you, or just make a personal commitment to act on April 28, small actions will add up to spectacular results.”

How you can get involved? Visit for a list of participating organizations and a map of “National Day of Action” events. You can also “like” the Great American Cleanup at or follow the Great American Cleanup on Twitter at @icleanupgreenup.

America’s leading companies and brands support the campaign. The National Sponsors of the 2012 Great American Cleanup to date are:  The Dow Chemical Company; The Glad Products Company; LG Electronics U.S.A., Inc.; Nestlé® Pure Life® Purified Water; PepsiCo's Pepsi-Cola and Gatorade companies; Solo Cup Company; Troy-Bilt® Lawn and Garden Equipment; Waste Management; and Wrigley. Promotional Partner: The Miss America Organization. Educational Partners are: Rubber Manufacturers Association and WM Recycle America.

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. Its national program, the Great American Cleanup is one of many initiatives that encourage people to care for communities through volunteer participation.  To join the Great American Cleanup and let green start with you, visit



Keep America Beautiful (KAB), the nation’s largest volunteer-based community improvement organization, announced today the record-setting goal of recruiting 4 million volunteers to support its Great American Cleanup 2012 initiative that kicks off this month – nearly a quarter million more volunteers than last year.

The Great American Cleanup is the country’s largest community improvement movement that launches more than 30,000 programs with 1,200 affiliates and participating organizations convening millions of volunteers.  Volunteers participate in a variety of activities focused on waste reduction, recycling, beautification and community greening.

“Our mission is to engage individuals to take greater responsibility for improving their communities,” said Matt McKenna, KAB chief executive officer and president. “We're fully committed to accelerating the positive impact of the Great American Cleanup each year. To achieve this, we must recruit new volunteers who want to contribute to building sustainable communities. I’m confident that we’ll meet our goal of recruiting and activating an army of 4 million strong this year.”

To support this call-to-action, KAB has declared the first-ever “National Day of Action” on Saturday, April 28 with activities taking place in nearly all 50 states.  Special events are planned in 10 locations, including Oakland, CA, Los Angeles, Cocoa, FL., Indianapolis, IN, Cobb County, GA, Hampton Roads, VA, Houston, TX, Shreveport, LA, Philadelphia, PA and Nashville, TN. Each of these locations will lead large-scale cleanups and other coordinated events. For details, visit

In 2011, more than 3.8 million volunteers in 16,500 communities took part in 30,600 Great American Cleanup events. Highlights included:

Media Center

Press Contact

Larry Kaufman
Director of Communications
Keep America Beautiful
1010 Washington Blvd.
Stamford, CT 06901
Tel.: 203.659.3014