Keep America Beautiful

National Coca-Cola Grant Program Awards Recycling Containers to 46 Colleges and 85 Communities

Keep America Beautiful Fills Important Need for Recycling Bins in Public Spaces

STAMFORD, Conn. (April 23, 2012) — Colleges, K-12 schools, nonprofits and local governments hope to get a boost to their recycling efforts this summer thanks to a significant grant made possible by The Coca-Cola Foundation. The winning communities, schools and organizations will receive a total of 8,925 recycling bins designed specifically for permanent, ongoing use in heavily-trafficked public spaces and events.

In its seventh year, the Recycling Bin Grant Program expanded in 2012 to include a college and university category in addition to the traditional focus on municipalities and local nonprofit organizations.

"Through our partnership with Keep America Beautiful, the Coca-Cola Bin Grant Program supports local community recycling efforts across the United States," said Lori George Billingsley, vice president of community relations for Coca-Cola Refreshments. “We are pleased that these bins, conveniently placed in parks, communities, public spaces and college campuses, will provide thousands of additional opportunities for people to recycle.”

In addition to colleges and universities, 85 K-12 schools, community groups, local governments and nonprofit organizations in 40 states will be receiving a total of 1,860 recycling bins as part of the annual Public Space Bin Grant Program. The inaugural college and university portion of the grant received 176 applications in its first year, with 46 receiving grants. Recipients include schools of all sizes, from small institutions like Kankakee Community College in Illinois to large universities such as the University of Mississippi and the University of Nevada-Las Vegas. Recipient colleges will use the grants to expand recycling across campus, including 19 who will place bins in student housing, 22 placing them in athletic facilities and playing fields, 20 in classrooms and offices, and 16 targeting additional outdoor public areas such as pathways and building lobbies.

George Mason University is typical of many college recipients with its plan to provide every residence hall room with its own recycling bin. The 1,000 bins they receive will help the university achieve their near term goal of increasing the campus recycling rate from 14 percent to 20 percent.

“Providing infrastructure for people to recycle on-the-go in our communities is a key component of making recycling a natural thing to do,” said Matthew M. McKenna, president and CEO, Keep America Beautiful. “We are truly grateful for Coca-Cola’s support and commitment to recycling, which is so well demonstrated by the Coca-Cola Bin Grant Program.”

Recipients were chosen by Keep America Beautiful based on a number of criteria including level of need, recycling experience and the ability of applicants to sustain their program in the future.

The Bin Grant Program awards recycling bins directly to recipients and leverages volume buying discounts. In its seven years of operation, the Bin Grant Program has placed 29,000 recycling bins in over 500 communities in 48 states and the District of Columbia. A full list of the spring 2012 Recycling Bin Grant recipients and further information about the grant program is available at http://bingrant.org/.

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer-based community action and education organization. With a network of more than 1,200 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. For more information, visit www.kab.org.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

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Media Center

Press Contact

Larry Kaufman
Director of Communications
Keep America Beautiful
1010 Washington Blvd.
Stamford, CT 06901
Tel.: 203.659.3014
lkaufman@kab.org