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Keep America Beautiful Unveils Bold Social Mission Goals and Interactive Social Volunteer Hub to Impact Communities and Encourage Volunteerism
National Nonprofit Kicks Off Flagship Program, “Great American Cleanup” at South By Southwest in Austin, Texas
STAMFORD, Conn. (March 8, 2013) — Keep America Beautiful, the nation’s leading nonprofit that brings people together to build vibrant communities, today announced its first-ever annual social mission goals. These goals reflect the nonprofit’s actions, which create communities that are socially connected, environmentally healthy and economically sound.
In addition, the national nonprofit launched its new, interactive Social Volunteer Hub that highlights volunteers’ experiences during its flagship program, Great American Cleanup. Keep America Beautiful (KAB), which has been engaging people to take greater responsibility for improving their community’s environment for 60 years, will kick off the Great American Cleanup with its social mission goals and social volunteer hub at South by Southwest in Austin, Texas, this weekend.
“Each and every day, we are singularly focused on transforming public spaces into beautiful places in communities across the country,” said Matt McKenna, KAB president and chief executive officer. “Whether the place is a neighborhood park, a river shoreline or a vacant lot, public places provide a neutral space in which people can come together, share ideas and establish meaningful relationships. When provided with the right tools and resources, we’ve found that people tend to take better care of these places, resulting in even greater community benefits.”
Creating a Digital Cleanup Community
By using the #KeepAmericaBeautiful hashtag, volunteers nationwide connect through the social hub as it aggregates volunteers’ tweets, Instagram photos, Facebook posts and Foursquare check-ins in one centralized location. With the launch of the social volunteer hub at SXSW, Keep America Beautiful will engage volunteers with technology and inspire the next generation of environmental stewards to become more involved in their local community’s volunteer activities.
2013 Vibrant Communities Impact Goals
This year’s goals include:
Keep America Beautiful at SXSW
On Saturday, March 9, the nonprofit will introduce its new brand platform at a luncheon during Tech Cocktail’s SXSW Startup Celebration at the Stage on Sixth. KAB CEO Matt McKenna will be on site to share the nonprofit’s new Vibrant Communities Impact Goals, introduce the social volunteer hub and encourage the festival’s attendees to volunteer to improve their community’s environment.
KAB is also teaming up with The GLAD Products Company to be the waste diversion partner of SouthBites, a gourmet food truck destination at the festival curated by Austin Chef and Top Chef season nine winner, Paul Qui. From March 8 through March 12, SouthBites attendees will learn about waste diversion with teams from KAB and Glad on deck to provide information on recycling and composting. In addition, artist Jason Mecier will be on site creating a mural of America from recycled materials collected at the SouthBites venue.
SXSW attendees and Austin residents have the opportunity to join a volunteer cleanup event driven by local affiliate Keep Austin Beautiful at 9 am, Saturday, March 9. Volunteers will bring KAB’s mission to life by removing litter and debris as well as recycling content from a heavily trafficked area on the main thoroughfare of the festival. The action will all be captured on the new social volunteer hub.
The events at SXSW are just the kickoff of a series of community improvement events across the country that create clean, beautiful places, reduce waste and increase recycling efforts in local communities. Volunteers can view opportunities in their communities by visiting kabcleanup.org. The Great American Cleanup activities spike through May in communities across the country but occur year-round.
The national sponsors of the 2013 Great American Cleanup to date are: The Dow Chemical Company; The Glad Products Company; LG Electronics U.S.A., Inc.; Nestlé® Pure Life® Purified Water; PepsiCo's Pepsi-Cola and Gatorade companies; Solo Cup Company; Troy-Bilt® Lawn and Garden Equipment; Waste Management, WM Recycle Service; and Wrigley.
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