Keep America Beautiful

Second Annual Recycle-Bowl Competition Is Gaining Momentum

More than 1,500 schools register for school recycling race

STAMFORD, Conn. (Oct. 30, 2012) — Keep America Beautiful, the nation’s leading nonprofit that creates and preserves vibrant communities, has teamed up with Nestlé Waters North America to conduct the second annual Recycle-Bowl youth recycling competition.

Recycle-BowlIn its second year, more than 1,500 elementary, middle and high schools around the country, representing more than 1 million students, are participating in the competition. All states are represented; however, the top three participating states are Texas, North Carolina and Arizona. An interactive map of all schools is here.

The competition is currently in its second week and will culminate on Nov. 9, 2012, near America Recycles Day, which takes place annually on and surrounding Nov. 15. Participating schools track and report how much recyclable material they collect for a chance to win prizes. This year, the school that improves the most over last year will win an additional prize. One percent of participating schools are implementing recycling programs for the first time during the competition.

The testimonials are already coming in from teachers. “We had a mini pep rally during each of our four lunch periods to remind the students to recycle and make sure that they are recycling the correct items. It seems like we are already recycling more than we ever have,” said a seventh grade science teacher in New Jersey.

“The response to the Recycle-Bowl competition has been exciting and inspiring,” said Matt McKenna, president and CEO of Keep America Beautiful. “We are thrilled to see schools using the competition to rally around the issue of recycling to improve and build new school recycling programs.”

Recycle-Bowl is sponsored by Nestlé Waters North America.

About Keep America Beautiful
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a network of more than 1,200 affiliate and participating organizations including state recycling organizations, we work with millions of volunteers to take action in their communities through programs that deliver sustainable impact. Keep America Beautiful offers solutions that create clean, beautiful public places, reduce waste and increase recycling, generate positive impact on local economies and inspire generations of environmental stewards. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. Our intent is to build and sustain vibrant communities that are socially connected, environmentally healthy and economically sound. For more information, visit

About Nestlé Waters North America
With 36 years of experience providing healthful hydration in the bottled water segment, Nestlé Waters North America is the nation’s leading bottled water company.   It produces six regional natural spring water brands in the U.S., three international brands, Nestlé Pure Life, its nationally distributed purified bottled water, and most recently, ready-to-drink iced teas. The company’s dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestlé Waters North America to the third largest beverage company position in the U.S.




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Press Contacts

Mike Rosen
Sr. VP/Marketing & Communications
Keep America Beautiful
1010 Washington Blvd.
Stamford, CT 06901
Tel: 203.659.3008

Larry Kaufman
Director of Communications
Keep America Beautiful
1010 Washington Blvd.
Stamford, CT 06901
Tel.: 203.659.3014