Keep America Beautiful

KEEP AMERICA BEAUTIFUL - ONE SHARED BRAND

Download guidelines and graphic artwork at the links below.

For assistance or questions, email onesharedbrand@kab.org.

KEEP AMERICA BEAUTIFUL NATIONAL LOGO

NATIONAL LOGO - red (EPS)

NATIONAL LOGO - red (JPG)

NATIONAL LOGO - red (PNG)

NATIONAL LOGO - red (TIFF)

NATIONAL LOGO - black (EPS)

NATIONAL LOGO - white (EPS)

NATIONAL social media icon - red (PNG)

Keep America Beautiful Brand Color Palette

Keep America Beautiful National Brand Color Palette - Pantone/PMS, CMYK, RGB and Webhex# (PDF)

ONE SHARED BRAND TOOLKIT Click here.

One Shared Brand Board-Government Letter Click here.

ONE SHARED BRAND ENDORSEMENT ARTWORK

A NOTE ABOUT FILE TYPES:

Please use an EPS when creating artwork for large format printing such as T-shirts, banners and signs.

Use a PNG (transparent background) for website or printed material with colored backgrounds.

Use a JPG (JPEG) for medium resolution media.

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ONE SHARED BRAND ENDORSEMENT - Blue and Bold - EPS JPG PNG

ONE SHARED BRAND ENDORSEMENT - Blue and Regular - EPS JPG PNG

ONE SHARED BRAND ENDORSEMENT - Blue and Light - EPS JPG PNG

ONE SHARED BRAND ENDORSEMENT - Black and Bold - EPS JPG PNG

ONE SHARED BRAND ENDORSEMENT - Black and Regular - EPS JPG PNG

ONE SHARED BRAND ENDORSEMENT - Black and Light - EPS JPG PNG

ONE SHARED BRAND ENDORSEMENT - White and Bold - EPS PNG

ONE SHARED BRAND ENDORSEMENT - White and Regular - EPS PNG

ONE SHARED BRAND ENDORSEMENT - White and Light - EPS PNG

 

Questions about file types or graphics? Please contact:

Susan Parsons

Director, Design & Production
203.659.3068
sparsons@kab.org

Glossary of Terms

BRAND
a person’s perception of a product, service, experience or organization

BRAND IDENTITY
the outward expression of a brand, including its name, trademark, communications and visual appearance

BRAND MANUAL OR GUIDELINES
a document that articulates the parameters of the brand for members of a brand community; a standardized set of brand-building tools

SYMBOL, LOGO
a sign or trademark designed to represent a brand

SLOGAN, TAGLINE
catchphrase, rally cry