Keep America Beautiful

KEEP AMERICA BEAUTIFUL WORDMARK ARTWORK

We are currently in Stage Two of our KAB brand initiative. (Stage Two is called the One Shared Brand Initiative.) 

During December 2014 and January 2015, we will develop a Brand Guideline 1.0 for all affiliates which will include instructions for adopting our One Shared Brand initiative graphics. Please continue to read communications from the Affiliate Services department for updates and timelines.

In the meantime, if staff, affiliates or sponsors require KAB artwork for informational or marketing purposes, please use the files below.

Questions? Contact communications@kab.org.

 

KAB Color Palette - Pantone/PMS, CMYK, RGB and Webhex# (PDF)

KAB Wordmark - red (EPS)

KAB Wordmark - red (JPG)

KAB Wordmark - red (PNG)

KAB Wordmark - red (TIFF)

KAB Wordmark - black (EPS)

KAB Wordmark - white (EPS)

KAB Wordmark social media icon - red (PNG)

 

Questions about file types or graphics? Please contact:

Susan Parsons

Director, Design & Production
203.659.3068
sparsons@kab.org

Glossary of Terms

BRAND
a person’s perception of a product, service, experience or organization

BRAND IDENTITY
the outward expression of a brand, including its name, trademark,communications and visual appearance

BRAND MANUAL/TEAR SHEET
a document that articulates the parameters of the brand for members of a brand community; a standardized set of brand-building tools

WORDMARK
the brand name as represented by a distinctive typeface or lettering style; a logotype

SYMBOL, LOGO
a sign or trademark designed to represent a brand

SLOGAN, TAGLINE
catchphrase, rally cry