Keep America Beautiful

KEEP AMERICA BEAUTIFUL WORDMARK GUIDELINES

The purpose of our brand identity guidelines is to provide all Keep America Beautiful employees and Keep America Beautiful affiliates with a framework for KAB wordmark usage.


We are currently in Stage One of our brand initiative: One goal of our brand is to give each of our stakeholders the same experience no matter what medium is used. (web, print, etc.)


Our workmark expresses the nature of our actions and is an extension of our historical mission which was and is to “Keep America Beautiful”. It serves as a tagline and wordmark simultaneously.

 

We do plan to add a separate tagline, "Building Vibrant Communities" in the future and will provide those guidelines as soon as possible. Please visit us again soon.

 

KAB Wordmark Guidelines (PDF)

KAB Color Palette - Pantone/PMS, CMYK, RGB and Webhex# (PDF)

KAB Wordmark - red (EPS)

KAB Wordmark - red (JPG)

KAB Wordmark - red (PNG)

KAB Wordmark - red (TIFF)

KAB Wordmark - black (EPS)

KAB Wordmark - white (EPS)

KAB Wordmark social media icon - red (PNG)

 

Questions? Please contact:

Susan Parsons

Director, Design & Production
203.659.3068
sparsons@kab.org

Glossary of Terms

BRAND
a person’s perception of a product, service, experience or organization

BRAND IDENTITY
the outward expression of a brand, including its name, trademark,communications and visual appearance

BRAND MANUAL/TEAR SHEET
a document that articulates the parameters of the brand for members of a brand community; a standardized set of brand-building tools

WORDMARK
the brand name as represented by a distinctive typeface or lettering style; a logotype

SYMBOL, LOGO
a sign or trademark designed to represent a brand

SLOGAN, TAGLINE
catchphrase, rally cry