KEEP AMERICA BEAUTIFUL WORDMARK GUIDELINES
The purpose of our brand identity guidelines is to provide all Keep America Beautiful employees and Keep America Beautiful affiliates with a framework for KAB wordmark usage.
We are currently in Stage One of our brand initiative: One goal of our brand is to give each of our stakeholders the same experience no matter what medium is used. (web, print, etc.)
Our workmark expresses the nature of our actions and is an extension of our historical mission which was and is to “Keep America Beautiful”. It serves as a tagline and wordmark simultaneously.
We do plan to add a separate tagline, "Building Vibrant Communities" in the future and will provide those guidelines as soon as possible. Please visit us again soon.
KAB Wordmark Guidelines (PDF)
KAB Color Palette - Pantone/PMS, CMYK, RGB and Webhex# (PDF)
KAB Wordmark - red (EPS)
KAB Wordmark - red (JPG)
KAB Wordmark - red (PNG)
KAB Wordmark - red (TIFF)
KAB Wordmark - black (EPS)
KAB Wordmark - white (EPS)
KAB Wordmark social media icon - red (PNG)
Questions? Please contact:
Director, Design & Production
Glossary of Terms
a person’s perception of a product, service, experience or organization
the outward expression of a brand, including its name, trademark,communications and visual appearance
BRAND MANUAL/TEAR SHEET
a document that articulates the parameters of the brand for members of a brand community; a standardized set of brand-building tools
the brand name as represented by a distinctive typeface or lettering style; a logotype
a sign or trademark designed to represent a brand
catchphrase, rally cry