Keep America Beautiful

KEEP AMERICA BEAUTIFUL - ONE SHARED BRAND

Download guidelines and graphic artwork at the links below.

For assistance or questions, email onesharedbrand@kab.org.

 

Keep America Beautiful National Brand Color Palette - Pantone/PMS, CMYK, RGB and Webhex# (PDF)

NATIONAL LOGO - red (EPS)

NATIONAL LOGO - red (JPG)

NATIONAL LOGO - red (PNG)

NATIONAL LOGO - red (TIFF)

NATIONAL LOGO - black (EPS)

NATIONAL LOGO - white (EPS)

NATIONAL social media icon - red (PNG)



ONE SHARED BRAND ENDORSEMENT - Blue and Bold (EPS)

ONE SHARED BRAND ENDORSEMENT - Blue and Regular (EPS)

ONE SHARED BRAND ENDORSEMENT - Blue and Light (EPS)

ONE SHARED BRAND ENDORSEMENT - Black and Bold (EPS)

ONE SHARED BRAND ENDORSEMENT - Black and Regular (EPS)

ONE SHARED BRAND ENDORSEMENT - Black and Light (EPS)

ONE SHARED BRAND ENDORSEMENT - White and Bold (EPS)

ONE SHARED BRAND ENDORSEMENT - White and Regular (EPS)

ONE SHARED BRAND ENDORSEMENT - White and Light (EPS)

 

Questions about file types or graphics? Please contact:

Susan Parsons

Director, Design & Production
203.659.3068
sparsons@kab.org

Glossary of Terms

BRAND
a person’s perception of a product, service, experience or organization

BRAND IDENTITY
the outward expression of a brand, including its name, trademark, communications and visual appearance

BRAND MANUAL OR GUIDELINES
a document that articulates the parameters of the brand for members of a brand community; a standardized set of brand-building tools

SYMBOL, LOGO
a sign or trademark designed to represent a brand

SLOGAN, TAGLINE
catchphrase, rally cry