Keep America Beautiful

Nestlé Waters North America Receives 2010 Vision for America Award

At Nestlé® Waters North America believes firmly that values are the soul of a company and the foundation upon which an organization is built.

Integrity. Accountability. Respect.

These values are historically and characteristically woven into the fabric of its corporate culture and are the thread that shapes and reinforces our commitment to its people, its products, the planet and the places NWNA calls home.

Kim Jeffery
Kim Jeffery, President & CEO, Nestlé Waters North America.

In honor of NWNA's leadership in source reduction, innovative recycling practices, resource stewardship, and community involvement, Keep America Beautiful awarded Nestlé Waters its 2010 Vision for America Award at a gala dinner in Stamford.

The Vision for America Award is presented annually to distinguished leaders of honored corporations whose personal and corporate commitment have significantly enhanced civic, environmental and social stewardship throughout the United States. Nestlé Waters North America President & CEO Kim Jeffery accepted the 25th annual Vision for America Award on behalf of NWNA and its more than 7,500 employees.

Nestlé Waters North America: From Source to Bottle

As a natural resource company, NWNA's most critical environmental focus for 34 years has been protecting  precious spring water sources—most of them heritage sites over 100 years old, such as Perrier in France, Poland Spring in Maine and Arrowhead in California. Through the years, these environmental efforts have expanded from responsibly managing these spring sources to making its plants and operations more efficient, reducing packaging, and advocating for recycling initiatives.

Through these efforts, Nestle Waters achieved important milestones such as launching the lightweight Eco-Shape® bottle and building LEED-certified manufacturing plants. Today, Nestlé Waters provides a healthy beverage for millions of consumers every day, employs 7,500 people and ranks #1 in the bottled water industry with a 30 percent share in the market.

From source to bottle, Nestlé Waters North America strives to provide the high quality, healthful hydration consumers want in a manner that minimally impacts the environment.

Promoting Recycling

Even though NWNA's PET and HDPE bottles are 100 percent recyclable, many still end up in the waste stream, because it is not convenient for consumers to recycle them or they do not take advantage of existing recycling systems. Approximately half of all Americans do not have access to curbside recycling pickup at home, and many public places do not have recycling available for people on the go. So, while water bottles account for only about 0.3 percent of solid waste in the U.S., we know that far too many water bottles end up being thrown away, as do a wide variety of other plastic containers for food, beverage and other consumer products.

Nestle Waters believes it has a responsibility to increase recycling rates in the U.S. and Canada. One of its top
priorities today is working with state governments, recycling stakeholders and other businesses on improving programs that would make it easier for consumers to recycle all types of plastic containers, from bottled beverages to detergent to peanut butter, that currently end up in the waste stream. To help encourage this evolution, Nestlé Waters is actively working with a variety of stakeholders to develop a closed-loop recycling system, including participating on the American Beverage Association’s Recycling Task Force. It's also proud of its partnership with Keep America Beautiful. Nestle Waters is committed to working with partners to more than double PET beverage container recycling rates to 60 percent or greater by 2018.

Developing Sustainable Packaging Solutions

Today, Nestlé Waters is leading the beverage industry in reducing the amount of plastic in bottles, which
is one of the most impactful steps we can take to reduce our carbon footprint.

  • Over the past 15 years, NWNA has reduced the amount of PET plastic in its bottles by 60 percent.
  • It has continuously reduced the size of its paper labels since 1998 – saving nearly 20 million pounds of paper, or the equivalent of 25,000 trees.
  • NWNA continues to explore new environmentally-minded packaging that will be made from renewable resources, require less energy and produce zero waste, such as recycled PET and bio-plastics.
  • Bottled water has one of the lightest environmental footprints of any packaged beverage, in part because of its lightweight packaging.
    – Bottled water is one-tenth of 1 percent of a person’s carbon footprint.
    – A life cycle analysis shows that Eco-Shape is the best packaged beverage choice for theenvironment, because it requires the least amount of energy and other resources to make and transport. (For more information, go to

Nestlé Waters looks toward a bright future, providing products that ensure healthy hydration for an on-the-go culture, serve as a convenient alternative to sugared beverages, and bring a reliable, safe source of water in disasters. At the same time, our company is committed to deeper sustainability, and we will continue to evolve our business to help address social and environmental issues.

Additionally, as part of the event, Nestlé Waters donated 400 fleece jackets made from recycled PET plastic to the Boys & Girls Club of Stamford.

Keep America Beautiful salutes NWNA for taking its role as a corporate citizen seriously through its ongoing commitment to the environment and communities.