Keep America Beautiful

Keep America Beautiful Webinars

Keep America Beautiful is conducting educational webinars with topics covering issues of interest for our affiliates and partners.

Social Media Training Series, Part 3: Going mobile, saving time and exploring new platforms

Join the Keep America Beautiful and two special guests for a webinar that will introduce you to some not-so-basic social media platforms, and provide examples and ideas about social media and mobile options for your organization.

We will start with introductions to LinkedIn, Flickr, Pinterest and Foursquare. Then, we’ll take you through Hootsuite, a platform that can save you time by scheduling Facebook and Twitter posts in advance and letting you interact from all your different accounts on one screen, with one login. Next, we'll review how to use mobile phones to your organization’s advantage. To tie it all together, hear how Keep Akron Beautiful is using mobile and social media platforms to engage their network. Come away from this webinar ready to ramp up your current social media and mobile efforts, or even dive into a platform you weren’t familiar with before.

Presenters: Barbara McConnell, Recycling Calendars; Jacqui Flaherty, Program Manager,Keep Akron Beautiful; Kelley Dennings, Director of Recycling Programs & Services, Keep America Beautiful; Madeleine O'Connor, Communications Intern, Keep America Beautiful.

Download webinar
(Universal MP4 format)
Right-click (PC) or Ctrl+Click (MAC) to download for best viewing.
NOTE: Large file (56.7MB)

Download presentation slides (3.1MB PDF)


Social Media Training Series, Part 2: Google Products

Join the Keep America Beautiful Communications Department for a webinar about the various Google products that are now available.

We will walk you through a variety of products including Google Calendar, Alerts, Documents/Drive, Reader/Blogger, Picasa/Google+, Chat, Maps and Ad Words. By the end of the webinar you'll be able to use Google to improve office operations and help create a strong message for your organization. We will also go over examples of how KAB and other organizations have used Google.

Presenters: Kelley Dennings, Director, Recycling Programs & Services, Keep America Beautiful; Abigail Sprague, Communications Associate, Keep America Beautiful; Madeleine O'Connor, Communications Intern, Keep America Beautiful.

Download webinar
(Universal MP4 format)
Right-click (PC) or Ctrl+Click (MAC) to download for best viewing.
NOTE: Large file (51.8MB)

Download presentation slides (1.6MB PDF)


Social Media Training Series, Part 1: Facebook, Twitter and YouTube 101

Join members of the Keep America Beautiful Communications Department for a webinar about social media basics. We will start at the very beginning with how to set up YouTube, Facebook, and Twitter accounts, and discuss things you should consider before you start interacting through social media.

The program will also include an introduction to key concepts and strategies for best utilizing YouTube, Facebook, and Twitter. By the end of the webinar you will know how to create a video response on YouTube, the etiquette of a retweet, the definition of a hashtag, what it means to “tag” and “like” on Facebook, and more. We will also go over examples of social media campaigns by KAB and different ways to engage your fans and followers through social media.

Presenters: Kelley Dennings, Director, Recycling Programs & Services, KAB: Abigail Sprague, Communications Associate, Keep America Beautiful and Madeleine O’Connor, Communications Intern, Keep America Beautiful.

Download webinar
(Universal MP4 format)
Right-click (PC) or Ctrl+Click (MAC) to download for best viewing.
NOTE: Large file (81.3MB)

Download presentation slides (1.54MB PDF)

 

 

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Recycling 2.0: Exploring EPR for Packaging and Printed Mater

2012 Recycling Symposium

Increasing recycling, shifting costs from governments to private sector, and improving recycling systems were the topics discussed at KAB’s 2012 Recycling Symposium, “Enhancing the Recycling of Packaging and Printed Materials – Exploring EPR.”

The program featured representatives from all sectors of the recycling value chain as well as experts on Extended Producer Responsibility (EPR) from around the globe. The goal of convening a multi-stakeholder group was to provide a forum for candid exploration of the issues -- merits, challenges and feasibility -- of an EPR-type approach.

>>Click here for symposium presentation files.