Keep America Beautiful

Exciting 2013 Great American Cleanup Announcement

from Matt McKenna



2013 National Day of Action

Proposal for Featured Events

Keep America Beautiful is pleased to announce the second annual “National Day of Action” (NDA) supporting the Great American Cleanup. Our National Day of Action is designed to spotlight special events in select cities and towns as millions of volunteers work together to build vibrant communities across the country.  Our National Day of Action is scheduled for April 6, 2013.

In December, Keep America Beautiful will award 10 affiliates with a special $1,000 grant to host events on April 6 to raise national awareness around our flagship event. Affiliates must be in good standing to apply for these grants.

If awarded the $1,000 grant, KAB will:

  • Offer support to link to our new social hub that will feature NDA activities in real time
  • Promote your event at national launch at SXSW event in Austin, TX in early March ( for more info)
  • Promote your event through traditional and social media
  • Engage national sponsors (as appropriate)
  • Develop additional program materials (as appropriate)

 If awarded the $1,000 grant, you will be required to:

  • Host a special event on April 6, 2013 (rain or shine)
  • Recruit strong volunteer base
  • Execute strong social media plan
  • Provide real-time video feed to our new social hub
  • Secure local media coverage, in particular television
  • Measure 2-3 specific indirect impact indicators over a 6-month, 12-month and 18-month timeframe (For example, a park renovation project can result in an increase in physical activity among the nearby community members)
  • Participate in bi-weekly/weekly conference calls
  • Submit supplemental event report by May 15, 2013 (pre- and post impact metrics, media, hi-res jpegs and video)

Selection Criteria: 

  • Creative project plan to support KAB position of building vibrant communities
  • Comprehensive social media and traditional media plan
  • Comprehensive plan for volunteer recruitment and expected participation
  • Specific criteria of measuring/demonstrating indirect impact of activities

Measuring Community Impact

In 2013, Keep America Beautiful will begin to measure in a new way the impact of our actions as we bring people together to build and sustain vibrant communities. While we are experts at cleanup, greening and recycling activities among many more, we need to begin to better understand the indirect impact of our actions within those communities. For example, we know that a property near a revitalized vacant lot increases in value by 17%*. There are many other examples as well. Our team will work with you to define the specific impact indicators for your project. We look forward to working with you.

Please send proposal information to Jason Smith @, by November 30, 2012.  Submissions should be a maximum of one-page, two-sided, including project descriptions, plans and photos.


Click here for a printable version